The Lowdown on LOHAS

LOHAS contributor Eric Peterson compares LOHAS to the economic equivalent of a big, adolescent puppy, steadily growing and irrepressibly moving… somewhere. This “somewhere” is clearly toward a bigger and more sophisticated marketplace that according to experts is shifting in the structure of the American economy. For those of us who are still trying to get our arms around what exactly LOHAS is, here’s a insightful look at the high impact LOHAS market categories…

Does your Email Deliver Brand Impact?

Email campaigns are often disregarded as an important extension of a companies brand image. However, with permission email communications being the most responsive form of customer marketing, strong brand representation is critical. Click Z offers 10 quick questions to ensure your messages deliver on the brand promise.

Curious How Information gets Passed Around the Web?

We have been evangelizing web press for some time now, as it has been effective medium for Namaste Interactive and YogaConnect, however we had yet to see any tangible research on its effectiveness… until now. A recent experiment by MarketingExperiments.com may just confirm our intuition on Web PR. It also says lot about how people learn new stuff on the Web. Check it out.