Archive for February, 2006
Top 10 Cluetrain Thesis: Imperatives for Presenters
One of my favorite lines from the movie Jerry Maguire is when Bob Sugar says to Jerry in the beginning “Finally, somebody said it”. Kind of unfortunate that it turned out to be an inauthentic comment.
Seems todays marketers and presenters have removed authenticity from the formula of connecting with people. I loved when I found The Cluetrain Manifesto, which shares a philosophy on authenticity and transparency, simplicity, and a real human, emotion-without-the-BS approach to communicating. A real conversation…for a change. Finally, somebody said it…
Below are a the first two of the top 10 theses summarized wonderfully by one of our favorite blogs, Presentation Zen..
(1) “Markets consist of human beings, not demographic sectors.”
Markets are not abstractions, and neither are our audiences. They’re people worthy of our full attention and respect. If we can remember that it’s about them and not about us…we’re on the right path.
(2) “Conversations among human beings sound human. They are conducted in a human voice.”
I don’t hate politicians and I don’t hate marketers…but I hate the way they talk. “Mission-critical, forward-looking value propositions….” People do not talk that way! Many corporate speakers have a special gift for the “blah-blah-blah.” Is anyone listening? Speeches and presentation do not have to be be stuffy and dull, but neither do they need to be hyped-up and shallow — your audience is praying you’ll be different.
Add comment February 10, 2006
Top 10 Email Marketing To Do’s
We have come to rely on EmailLabs to provide insightful and timely email marketing guidance. Remember, email is a strategic tool that helps you to better understand and manage your customer relationships. To maximize results and keep your program in line with the trends, we like the fundamental and strategic ideas in the latest EmailLabs Top 10 Must Do list.
Add comment February 10, 2006
