76% of Companies Say Blogs having an Impact on Business

A recent Cymphony/Porter study reports that 76% of companies surveyed shared they have noticed an increase in media attention and/or web site traffic. Several of you have been asking us why you should consider a blog and what type of content should you include in it. With this in mind, our team has developed our top 5 ideas for your blog:

(1) Musings – How many times have you wanted to journal about an experience or received an inspiration that you wanted to share with your community? A blog is a great way to pass along this information.
(2) New Product Offerings – Blogs are a great way to announce a new product, event or happening in your business.
(3) Industry Related News – If you read an interesting article or story that relates to yoga, sustainability or eco-consciousness, then share it in your blog. If you found it intriguing, chances are so will those reading your blog.
(4) Video – With emerging platforms such a You Tube and Google Video, your blog is the perfect medium to launch videos of recent events, trailers or inspiring clips.
(5) Promotions and Specials – Your blog is the perfect location to announce a product special, discount or contest. Your loyal readers will not only respond but they will come back often to see what other little surprises you have for them!

Have fun bloggers!