Greening Your Online Efforts

Of all your online marketing efforts, e-mail seemingly has the least environmental impact.

But sending e-messages hasn’t led to a completely paperless office. The more we use computers and printers, the more paper and energy we consume. Most of us assume global warming is caused by burning oil and gas. Truth is, between 25 and 30 percent of the greenhouse gases released into the atmosphere each year — 1.6 billion tons — are caused by deforestation.

When you add the gas and oil we use by running computers to read e-mail — and to check it constantly on our Blackberry devices — you can see that e-mail isn’t completely environmentally benign.

With Earth Day upon us, we wanted to offer a few ways to make your e-mail a little more green.

1. Print less with GreenPrint: When you print e-mail and Web pages, there’s usually one useless sheet at the end, the one with the unsubscribe message, your e-mail provider’s logo, legal disclaimers, etc. You can eliminate printing unnecessary pages by installing GreenPrint. The software previews the document and highlights potentially unnecessary pages for removal. If you agree a page isn’t needed, it won’t be printed. It works with Word or any other program.

2. Unplug Your Blackberry: Checking e-mail from a Blackberry seems environmentally neutral, as no paper’s involved. But did you know chargers for Blackberry, cell phone and handheld games can consume 10 percent of the electricity in your house?

3. Recycle Old Electronics: Consumer electronics products contain thousands of substances, some of which are hazardous to human and environmental health. If old equipment isn’t properly recycled, these can seep into air, soil, and water. Everyone should make an effort to learn more about how to recycle your devices.

4. Use Earth Friendly Products and Recycle: At Namaste, we’ve been scrutinizing all of areas of our business. From implementing an in-house recycling program, to using recycled paper, to sustainable hosting for our web designs, we are committed to lessening all of our online marketing footprints.

Let’s work together to make every day Earth Day!

** Adapted from a recent Click Z article.

Namaste Sponsors the Global Mala Project

We’re honored to announce our recent sponsorship of The Global Mala Project. Founded by Shiva Rea, the purpose of the Global Mala is to unite the global yoga community from every continent, school or approach to form a “mala around the earth” through collective practices based upon the sacred cycle of 108 on Sept. 21st and 22nd, Fall Equinox as the yoga world’s offering to further the UN International Peace Day. Each center offers their form of a Yoga Mala according to their yoga tradition and inspiration.

Each Center can be dedicated to practice or to practice and seva – service by integrating local action, and raising funds for the organization of their choice or joining forces with other yoga centers and raising funds for three specific projects within the below organizations:

Global warming (Trees for the Future)
Children refugees of war (War Child)
HIV/AIDS (YouthAIDS)
Any seva projects that yoga studios, ashrams are supporting

Funds raised are sent directly to the organizations with the awareness that $108 – $1008 is not a drop in the bucket when we join forces together to address the most urgent issues of our times. Visit here to learn more about the Global Mala project.

Want to Increase your Revenues?

Here at Namaste we’ve been busy creating a way for our partners to raise their revenues, while simultaneously raising awareness for wonderful and conscious products. This is the purpose behind our most recent announcement, the Namaste Affiliate Program. Staying true to our mission, delivering the most sophisticated online solutions and support available to the conscious business markets, Namaste recently partnered with premier affiliate marketing company ShareASale to offer the exciting new program.

For companies who sell products, this program offers a unique opportunity to leverage a network of web sites who would love to help sell your products. For those of you who’d like to offer products at your site, the Namaste Affiliate Network offers you the opportunity to select from great companies and products to easily post and sell at your site…and we’ve selected some great companies for you to choose from.

Our Namaste Affiliate Network launch partners inlcude The Y Catalog, Find Bliss Music Store, Yoga Tribe and Culture, Energy Muse and Organic India.

Imagine…supporting these great companies at your site and getting paid every time your web visitors purchase at product. No inventory, no shipping…just a simple referral to a great product. It’s as easy as that!