Yahoo Mail Feature Makes Add-to-Sender-List A Priority

Sender list campaigns are becoming a more important component of ensuring high email program deliverability.  Yahoo Mail has recently added a new feature that makes it more important than ever that your subscribers add your email address to their sender lists.   We found an informative article from Click Z which highlights the new “View From” feature and provides us all with some valuable best practices for sender-list campaigns.  Check it out here.