Yahoo Mail Feature Makes Add-to-Sender-List A Priority

Sender list campaigns are becoming a more important component of ensuring high email program deliverability.  Yahoo Mail has recently added a new feature that makes it more important than ever that your subscribers add your email address to their sender lists.   We found an informative article from Click Z which highlights the new “View From” feature and provides us all with some valuable best practices for sender-list campaigns.  Check it out here.

Twitter in Plain English

There’s a lot of buzz about Twitter.  No question it’s a fun, effective and sort of addictive medium for staying connected.  If you’ve yet to take the plunge into tweeting, we thought you’d appreciate this video.  “Plain English” videos are fun, informative and provide a non intimidating snapshot of everything from blogging to social media.

By the way, if you’ve already found your way to Twitter, be sure to follow Namaste founder, Chris Roy.   You’ll receive an insider peek at some of what we’re cooking up at Namaste HQ — and (who knows?) maybe even some handy tips to help guide your passions online!

The Truth About Google Adwords

Many of you have asked us if we recommend using Google Adwords as a way to increase site traffic and sales.   From our experience, AdWords can be an effective medium for learning and helping to increase site traffic.  From that perspective , we do recommend it but with a clear understanding of what outcome you’re wanting to achieve.  AdWords should not be your primary method for generating sales or increasing traffic to your site.  First, it’s too expensive. With competitive keywords it can cost up to $5 per click.  Considering that it takes about 200 AdWords visitors to get a conversion, you can begin to see how much you may end paying per a sale.  Also, there are more effective ways to generate targeted traffic to your site and achieve better outcomes.  For instance, we work closely with our clients on growing their opt-in email list and enhancing communications strategy.

Here are a few quick tips for helping to economically grow traffic and increase sales:

(1) Get good at growing your email database.  These are people who want to hear from you and tend to make purchases at a much higher rate than AdWords visitors.  Shameless plug opportunity; ask us about our new email program, NamasteLight!

(2) Utilize Social Media by building your Facebook fan page.  Many lifestyle companies are finding Facebook as a fun way to stay connected to their fans, generate traffic and stay relevant.

(3) Start Twittering.  There are people who want to know what your doing right now and what’s new with your company.  Twitter is a great way to keep them connected to you to as life happens.

Here’s an insightful video on Google AdWords from Sparkah.com.

The Huffington Post is an Oasis

Arianna Huffington, co-founder of the progressive Huffington Post, is introducing something new at this year’s Democratic National Convention – The Huffington Post Oasis!  Here, journalists, delegates, attendees and bloggers can unplug and recharge, taking advantage of yoga sessions, massages, delicious and healthy natural foods, Thai massage and an eco-friendly, comfortable design.  Does this mean that conscious living is reaching the political arena?  Well, everyone from Katie Kouric to Will.I.Am are chillin in the Oasis! See it here…

Richard Branson’s Thinking Green

We are totally inspired by this Richard Branson “Big Think” conversation shared by Namaste client Robert Jacobson from The 62 Mile Club. From billion dollar investments in renewable resources to committing to the first green flight, Branson is paving the way for business leaders who are thinking green!  Check it out.